唐纳德·A·诺曼，一位享誉全球的认知心理学家。他不仅是美国西北大学计算机科学、心理学和认识知科的教授，加利福尼亚大学圣地哥分校的名誉教授，同时还是尼尔森·诺曼集团的联合创办人和灵魂人物，苹果公司先进技术组的副总裁和一家远程教育公司的管理者。他所阐明的以人为本的设坟原则已深入人心，他所写的《设计心理学》已成了设计人员的必备经典。

Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, as Donald Norman amply demonstrates in this fascinating book, which has garnered acclaim everywhere from Scientific American to The New...(展开全部)

Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, as Donald Norman amply demonstrates in this fascinating book, which has garnered acclaim everywhere from Scientific American to The New...(展开全部)

A popular, entertaining, and insightful analysis of why some products satisfy customers while others only frustrate them. B & W photographs and illustrations throughout.

Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden con...(展开全部)

Falling in Love is the first book to unlock the mysteries of how and why we fall in love. Renowned psychologist Ayala Pines shows us why we fall for the people we do, and argues convincingly that we love neither by chance nor by accident.She offers sound advice for making the right choices when it comes to this complicated emotion. Packed with helpful suggestions for those see...(展开全部)

Helen Fisher's courageous investigations of romantic love -- its evolution, its biochemical foundations and its vital importance to human society -- are informing and transforming the way we understand ourselves. Fisher describes love as a universal human drive (stronger than the sex drive; stronger than thirst or hunger; stronger perhaps than the will to live), and her many ar...(展开全部)

Helen Fisher's courageous investigations of romantic love -- its evolution, its biochemical foundations and its vital importance to human society -- are informing and transforming the way we understand ourselves. Fisher describes love as a universal human drive (stronger than the sex drive; stronger than thirst or hunger; stronger perhaps than the will to live), and her many ar...(展开全部)

Why has the durable paper shopping bag been largely replaced by its flimsy plastic counterpart? What circuitous chain of improvements led to such innovations as the automobile cup holder and the swiveling vegetable peeler? With the same relentless curiosity and lucid, witty prose he brought to his earlier books, Henry Petroski looks at some of our most familiar objects and reve...(展开全部)