唐纳德·A·诺曼，一位享誉全球的认知心理学家。他不仅是美国西北大学计算机科学、心理学和认识知科的教授，加利福尼亚大学圣地哥分校的名誉教授，同时还是尼尔森·诺曼集团的联合创办人和灵魂人物，苹果公司先进技术组的副总裁和一家远程教育公司的管理者。他所阐明的以人为本的设坟原则已深入人心，他所写的《设计心理学》已成了设计人员的必备经典。

Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, as Donald Norman amply demonstrates in this fascinating book, which has garnered acclaim everywhere from Scientific American to The New...(展开全部)

A popular, entertaining, and insightful analysis of why some products satisfy customers while others only frustrate them. B & W photographs and illustrations throughout.

Helen Fisher's courageous investigations of romantic love -- its evolution, its biochemical foundations and its vital importance to human society -- are informing and transforming the way we understand ourselves. Fisher describes love as a universal human drive (stronger than the sex drive; stronger than thirst or hunger; stronger perhaps than the will to live), and her many ar...(展开全部)

For over two decades, weight loss surgeon Dr Andrew Jenkinson has treated thousands of people who have become trapped in the endless cycle of dieting. Why We Eat (Too Much), combines case studies from his practice and the new science of metabolism to illuminate how our appetite really works. Debunking the great myths of the body, and systematically explaining why dieting is cou...(展开全部)

Drop something in front of a two-year-old, and she's likely to pick it up for you. This is not a learned behavior, psychologist Michael Tomasello argues. Through observations of young children in experiments he himself has designed, Tomasello shows that children are naturally—and uniquely—cooperative. Put through similar experiments, for example, apes demonstrate the ability to...(展开全部)

Technology has made us healthier and wealthier, but we aren't necessarily happier in our zealously engineered surroundings. Edward Tenner is a connoisseur of what he calls "revenge effects" - the unintended, ironic consequences of the mechanical, chemical, biological, and medical forms of ingenuity that have been hallmarks of the progressive, improvement-obsessed twentieth cent...(展开全部)

杰里米•迪安(Jeremy Dean) 伦敦大学学院（University College London）心理学博士，知名网站PsyBlog创始人。PsyBlog在全球拥有七十万大众用户，每个月的平均点击量达一百万人次，被许多知名媒体采访报道，包括BBC、《纽约时报》《卫报》《伦敦时报》等。 刘勇军 自由译者，出版过二十余部社科和小说译作，如《人才管理大师》《卧底中情局》《加菲猫妙想故事》等。

How long does it take to form a new habit? Say you want to start going to the gym regularly, eat more fruit, or practice a musical instrument. How long should it take before you stop having to force it and start doing it automatically? The surprising answers are found in Making Habits, Breaking Habits, a popular examination of one of the most powerful and under-appreciated proc...(展开全部)

We Love Magazines explores magazines and magazine culture with groundbreaking visuals and editorial contributions from around the world. The book features in-depth analysis of various aspects of magazine creation while, as the title reflects, celebrating with genuine pleasure a medium that continues to entertain, inform and surprise. We Love Magazines includes essays by interna...(展开全部)